19 Jan 2012
Home and auto insurance buyers were less interested in home-auto package discounts in 2011 than the year prior, and more aware of competitive premium rates, a new study says.
In 2011, 48% of surveyed homeowners said they took advantage of a home-auto package discount, compared to 54% the year prior, according to the HomeInsurance.com survey.
.com visitors showed less interest in insurance discounts in 2011 even though home insurance rates increased since 2009.
Most companies advertise discounts in the range of 15-25% for insuring an automobile, motorcycle, watercraft or other policy along with a standard homeowners policy, HomeInsurance.com reported.
While survey respondents reported taking less advantage of home-auto discounts, more respondents in 2011 said they take advantage of discounts for safety features. From 2010 to 2011, there was a 2% increase in homeowners who have a burglar alarm discount included in their policy. There was a 1% increase in respondents who take advantage of a smoke alarm discount.
While fewer homeowners claim to take advantage of a home-auto discount, they are increasingly aware of their insurance premiums, the survey found. In 2011, 67% said that competitive rates were the top reason for choosing their current insurance policy.